Our distributor in Israel created a mascot, a giant vagina. Israel was the starting point of the tour. This walking vagina explored the streets together with her trusted companion that handed out flyers and information about the importance of a healthy vagina to people walking by. This caused a lot of giggles and surprised faces. The idea behind this campaign was not to shock or embarrass people but to break the taboo around talking about the vagina and intimate care. Our goal was to get attention and educate. Dare to be different is our motto. This campaign was definitely different… so much so that it inspired BioClin to start a Healthy Vagina World Tour.
Find out for yourself whether the rumors about a giant vagina roaming the streets are true: